soft or glow, pick your mood
LUMENE just launched an expanded range of blushes and bronzers, and the campaign concept came straight from the range naming: soft or glow, pick your mood. The goal was to show off the richer new pigments and versatile shades while keeping everything unmistakably LUMENE.
My part was the CGI/VFX hooks, which I’m always extremely honoured to create for LUMENE films. The first three seconds are usually the most important part of an ad, so every frame has to earn its place. For this campaign I made two of them: an exploding powder composited into a dolly camera shot, and an integrated, fully CGI “slide reveal” of the product shade range.
Team
Director: Raimo Saba
Producer: Charlotte Molander
Art Director: Anastasiia Saveleva
CGI/VFX: Santeri Salmi
2D Animator: Jakob Riddarhaage
Audio: Cocoa
Brand Managers: Iyobor Imudia, Iina Väre
