For the launch of Pullava Mini, I had the pleasure of collaborating with Finland’s best-selling pulla brand. Together, we set out to translate that signature Pullava feel into motion through energetic, dynamic 3D.
The focus was clear: softness, mini size, and instantly recognizable branding across digital and DOOH.
And yes, the audio matters. I recorded real cinnamon rolls colliding to capture that satisfyingly soft, rich feel you can almost sense.
The focus was clear: softness, mini size, and instantly recognizable branding across digital and DOOH.
And yes, the audio matters. I recorded real cinnamon rolls colliding to capture that satisfyingly soft, rich feel you can almost sense.
Creative Concept: Fazer and Santeri Salmi
3D animation/Sound Design: Santeri Salmi
