It is always a pleasure to collaborate with Taito Kawata and Cocoa. Serums are among Lumene’s bestselling products, so I was thrilled to work on this global campaign with them.
My role was to create the CGI hooks that kick off two of the films. One captures a drop from the pipette mid-fall, and the other dives inside the bottle. The lighting and visual style of the CGI parts are based on work by Taito or photography by Otto Turunen.
My role was to create the CGI hooks that kick off two of the films. One captures a drop from the pipette mid-fall, and the other dives inside the bottle. The lighting and visual style of the CGI parts are based on work by Taito or photography by Otto Turunen.
Unlock your skin’s power
Instead of showing the product on the surface, the visuals move within it. This turns the serum into a space where something active is happening. Natural ingredients are not quiet here. They feel energetic, strong, and alive. This shifts the perception from soft to powerful.
At the same time, the execution stays true to Lumene. The visuals are clean, controlled, and calm. The bold colors come from the product lines, but the composition and motion keep the softness.
Everything builds around one thought. The serum holds potential. The visuals reveal it.
Team
Director: Taito Kawata
Producer: Charlotte Molander
Art Director: Anastasia Saveleva
CGI Production: Santeri Salmi
2D Animator: Jakob Riddarhaage
Brand Manager: Assi Paula
