Creative Concept
To strengthen its position in competitive international marketplaces, Kungs needed distinctive and visually impactful content to set its winter accessories apart from competitors. This project focused on creating a striking CGI film that highlights the technical features of the Mid-is ice scraper, along with premium product imagery.
The new visual materials were designed to communicate product benefits and features quickly and clearly, supporting Kungs' global growth and enhancing its competitive edge. To make the film truly stand out, we employed a super slow-motion approach to emphasize the ice scraper’s key features — and thanks to full CGI production, we were able to set the scene in the breathtaking landscapes of Lapland without ever leaving the office.
In total, we created more than 20 CGI assets, including detailed product images and dynamic video content.
Team
Key Account Manager: Sini Hytti
Art Director: Martina Thorström
CGI & 3D: Santeri Salmi
Edit & Color: Santeri Salmi
About Kungs
Kungs is the market leader in winter car care accessories across Scandinavia and Northern Europe. They design products for extreme Finnish winter conditions and manufacture them at their own factory in Kokemäki, Finland.
They take pride in Finnish craftsmanship, high quality, and environmental responsibility — creating innovative, durable solutions for car care in the most sustainable way.
