"What do you need to start creating a FOOH (Fake Out Of Home) video?" someone asked me recently...
I always start with the same questions — because without clarity, creativity lacks direction.
Great advertising isn’t just about visuals or storytelling.
It’s about aligning creative brilliance with your goals and audience needs — and guiding clients who may be new to certain processes, like CGI and Visual Effects. I make sure to demystify the process.
To build a strong creative concept for a FOOH video, I need a foundation. These are the key questions I ask every client:
What’s the primary goal of this ad? Is it brand awareness, driving sales, or encouraging engagement?
What’s the message? What key takeaway do you want the audience to walk away with?
Who is your target audience? What are their behaviors, pain points, and aspirations?
What’s your creative tone? Should the ad be bold, minimal, humorous, or emotional?
What’s the schedule? Tight deadlines shape the scope and execution.
When these questions are answered upfront, the creative process becomes purposeful and efficient. The result? A cohesive, impactful video that connects with audiences.
Creativity thrives on strategy. By asking the right questions and understanding the scope, we ensure campaigns don’t just look good — they deliver results.
