Creative Concept
For the launch of Lumene’s Wild Forces Mascara, I designed and produced two immersive 3D billboards that brought the product to life in one of Finland’s busiest shopping destinations.
The goal was to create a visually striking experience that captured attention and communicated the product’s bold, untamed energy.
The creative direction focused on the theme of wild beauty meeting cutting-edge innovation. Using advanced techniques, I crafted dynamic visuals that broke the boundaries of the screen, making the mascara appear as if it was leaping into the real world.
Location
Mall of Tripla, September 2025 (Week 36)Tripla Triplets
Tripla Station Corner
Team
Concept: Lumene/Santeri SalmiArt Directors: Wilma Valén, Johanna Tenström
3D Modeling/Animation: Santeri Salmi
Model/Product Footage: Cocoa
Music: Cocoa
